Vyjayanthi Mala

Content Creator & Digital Marketing Specialist

Creative and detail-oriented content creator managing five YouTube channels with expertise in video production, digital marketing, and audience engagement. Passionate about creating compelling content that resonates with diverse audiences.

Get In Touch View Work

About Me

I am a passionate content creator and digital marketing specialist with a unique blend of creative vision and technical expertise. With a Bachelor's degree in History from the University of Madras and a Diploma in Computer Applications, I bring both analytical thinking and creative storytelling to my work.

Currently managing five successful YouTube channels across different niches, I have developed comprehensive skills in content strategy, video production, SEO optimization, and audience engagement. My experience spans from scriptwriting and filming to editing and analytics-driven optimization.

Beyond YouTube, I have provided digital marketing services for franchises, handling social media management, content planning, and brand visibility initiatives. My strong foundation in MS Office, combined with excellent typing and data-entry skills, allows me to efficiently manage the administrative aspects of content creation.

I am motivated, adaptable, and continuously learning to stay ahead in the ever-evolving digital landscape.

5 YouTube Channels

1+ Years Experience

100% Dedication

Professional Experience

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YouTube Content Creator

Self-Owned Channels • Ongoing

Manage five YouTube channels across different niches
Handle complete content lifecycle: scripting, filming, editing, and publishing
Utilize YouTube Analytics to track performance and optimize growth strategies
Create engaging thumbnails, titles, tags, and SEO-focused content
Build and maintain audience engagement through consistent content delivery

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Digital Marketing & Content Creation

Freelance / Franchise Project • 1 Year

Handled social media management and basic digital promotions
Developed content planning strategies and managed audience engagement
Created and managed digital content to support brand visibility
Implemented marketing campaigns to increase online presence

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Computer Application Training

Lakshmi Computer Centre, Chennai • 2006

Hands-on practice in MS Word, Excel, and PowerPoint
Created sample documents, reports, and data sheets
Performed basic typing, file handling, and printing tasks

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Volunteer Experience - College Events

University of Madras, Chennai • 2005-2006

Assisted in organizing department events and maintaining student lists
Coordinated communication between faculty and students
Helped prepare simple reports and attendance sheets

Skills & Expertise

Technical Skills

MS Office (Word, PPT, Excel) 95%

Typing Speed & Accuracy 93%

Content Creation 90%

Digital Marketing

Digital Marketing 90%

Communication Skills 83%

Problem Solving 80%

Core Competencies

✓ Attention to Detail
✓ Time Management
✓ Creativity
✓ Adaptability
✓ Team Collaboration
✓ Quick Learning Ability
✓ Teamwork & Cooperation

Languages

English Professional

Tamil Native

Telugu Native

YouTube Journey

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Managing 5 YouTube Channels

Passionate about creating diverse content across multiple niches, I leverage YouTube Analytics to optimize performance and deliver engaging videos that resonate with my audiences.

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Active Channels

✏️

100%

Original Content

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Analytics

Data-Driven

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SEO

Optimized

Get In Touch

Contact Information

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Email

vyjikamal.123@gmail.com

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Phone

+91 ------768

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Location

Chennai, Tamil Nadu, India

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LinkedIn

Vyjayanthi Mala.k

Education & Awards

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Bachelor of Arts - History

University of Madras • 2003-2006

Comprehensive study of history with strong research and analytical skills development.

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Awards & Certifications

Diploma in Computer Application (DCA) - Certificate of Completion (2006)
College Seminar Participation - Appreciation Certificate (2004)
Typing Test Completion - Online Program (2005)